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First published May 2010, and fully updated in June 2011, Application Store Billing is the first report to identify and document the characteristics of a winning and competitive app store.
This is echoed in the foreword provided by Wireless Industry Partnership (WIP), publisher of the WIP App Store Catalog, the most comprehensive listing of mobile app stores available. Analyzing business models, the report identifies these key characteristics:
- Convenience (discoverability and finding everything in one place), compatibility (apps specific to the device), choice (a wide selection to choose from) and ease of payment are the key criteria that make app stores a destination for end users
- Global reach, a solid infrastructure including flexible payment systems, analytics and merchandizing tools, and an app store´s marketing power are the key enablers for app developer success
The report incorporates latest analysis of emerging mobile device ecosystems and application store trends, drawing from research by ABI Research, Chetan Sharma Consulting, Deutsche Bank, Juniper Research and VisionMobile, as well as the Netsize mobile market trend survey.
The report also contains fully updated Netsize rankings of top-70 application stores, including ranking by app store type (platform, device, operator, independent, directory) and app type (free apps, paid apps, total apps).
Who should read this report
- Application stores providers
- App developers
- Content providers
- Mobile network operators
- Mobile device manufacturers
Table of contents:
Foreword by Wireless Industry Partnership
The application store avalanche
A long tail of app stores
Open for business
Netsize solutions for application stores
Survey background and methodology
Total pages: 29
Publication date: June 2011
Table of contents:
Table 1 - The smartphone landscape and installed bases
Table 2 - Application store ranking, May 2011
Table 3 - Operator billing by type of application store
Figure 1 - Application stores dominate across application distribution channels
Figure 2a - Top-30 application stores by type ranked by number of apps
Figure 2b - Top-30 application stores ranked by number of free and paid applications
Figure 3 - Global mobile apps market revenue by type
Figure 4 - The brands´ journey through mobile
Figure 5 - Which application stores will be the most successful?
Figure 6 - What makes application stores a destination?
Figure 7 - Who will own the application store customer?
Figure 8 - Application store payment methods and models
Figure 9 - Top three business models for application stores
Figure 10 - Netsize Direct Billing
Figure 11 - Netsize Smart Billing for Application Stores
Figure 12 - Respondents by Region
Figure 13 - Respondents by Sector
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